Reindeer is the leading Star in the Lappish Tourism

What would the northern tourism be without reindeer?”

The total revenue of Lappish tourism is annually around 550-600 million euros. The direct employment effect of tourism is estimated to be 5 000 persons in Lapland.

Reindeer is an attractive top product of Lappish tourism. It is used widely in the marketing, brochures and company logos. Hence, the whole of Finland is benefitting from reindeer, but the total value of reindeer – including image and culture – is difficult to measure. It is clear, however, that the benefit reindeer causes is multiple in relations to the value of the meat production.

When foreigners are asked, what things they know about Finland or Lapland, reindeer is always on the top of the list. Almost every person visiting Lapland wishes to see a reindeer.

Tens of thousands of tourists also participate annually to the experiences offered by the reindeer farms.

Travellers want more genuine and natural experiences, and their knowledge on good quality has grown. Some of the travellers also want to get more into the local nature and culture, and do these things by themselves.

Reindeer farm tourism companies offer travellers a chance for real experiences. There one can familiarise themselves with the everyday life of a reindeer herder. Also, the appreciation for handicraft has grown and many travellers want to know more about the production as well.

Reindeer farm tourism is part of the varied sources of livelihoods of the small, northern villages. It offers jobs and raises the profitability of reindeer herding. By doing this, it also gives young people more chances within the profession.

 

The strength of these companies is that they are in direct contact with reindeer herding. Most of the people running reindeer farm services for tourists are genuine reindeer herders. They truly know what the everyday life with reindeer is.

Over 90 percent of the customers are foreigners.