Core purpose of the Reindeer Herders’ Association

The Reindeer Herders’ Association is a versatile and high level expert organisation. It works in the forefront as a developer of reindeer husbandry as well as an active influencer in national and international level. Reindeer Herders’ Association promotes collaboration and good cooperation between different stakeholders. The Association works actively on the behalf of vibrant economical and cultural reindeer husbandry. The Association is directed by the principles of openness, flexibility and efficiency. The personnel are highly motivated and committed to their jobs. Leadership is good.

Reindeer husbandry makes use of the Northern natural resources genuinely according to the principles of sustainable development, respecting the rights of the future generations. The ecological conditions form the economical, social and cultural bases for reindeer husbandry. The legislative and societal decisions form functional frames for the reindeer husbandry. Reindeer husbandry is the oldest and most sustainable profession in North. In the Northern villages, the meaning of reindeer husbandry will continue to grow as other jobs such as farming and forestry are constantly declining. Reindeer husbandry keeps the village of Northern Finland habited.

Reindeer meat and other reindeer products are safe, sustainably produced and high quality products. Reindeer husbandry is practiced with respect towards animals and nature. Good connections with rest of the society are maintained at all times. In case of a disagreement, it will be solved in good manner. The continuing development of the activities supports profitable and competitive industry.

Vital Sámi and Finnish reindeer herding cultures with countless regional specialities, legends, wordings and personalities bring invaluable image benefits for the whole of Finland – and particularly to Northern Finland. Reindeer food culture and reindeer meat with three EU name protected products are the brightest point of the national food culture. Reindeer in its versatility is also one of the central attractions of the Northern Finland’s tourism sector.

Reindeer husbandry carries its part of societal responsibility through maintaining the national security of supply during crisis. Reindeer Herders’ Association is a member of Voluntary Emergency Services (VAPEPA) and due to their excellent knowledge of the local terrain, reindeer herders participate to different kinds of rescue operations in their areas. Reindeer herders are active influencers locally and maintain safety and communal life in the Northern villages.